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Creative Director and Lead Designer.  I build worlds through design turning product into stories that moves culture.

“Pardon my Passion“ - MUI

 ‘47 BRAND |  ATLANTA BRAVES  

PLAYER WORKSHOP

SS 17




Role: Graphic & Headwear Designer
Category: Design Workshop 

Overview

Partnered with the Atlanta Braves to design a limited-edition capsule sold exclusively at SunTrust Park and Braves.com. The project created a direct connection between fans, players, and the ’47 Brand design process.

Creative Direction

  • Traveled to the Braves facility in Atlanta to lead design sessions with players Brandon Phillips and Ender Inciarte.
  • Directed collaborative workshops where players shared personal stories, favorite career moments, and inspirations.
  • Translated their input into two graphic tee designs  blending player storytelling with ’47 Brand’s graphic style.
  • Brandon Phillips’ tee highlighted his love for  the movies  The Lion King and Coming to America.  While showing his Atlanta roots, and his experience as a ball boy at the 1996 Olympics.
  • Ender Inciarte’s tee captured signature career highlights and his Venezuelan heritage.

Execution & Impact

  • Designed both tees, including graphics, layout, and storytelling.
  • Fans were invited into the process through media content and video coverage, showing the behind-the-scenes collaboration.
  • Strengthened ’47 Brand’s relationship with MLB and deepened authenticity with Braves fans by showcasing player-led storytelling through product design.





 ‘47 BRAND |  TAMP BAY LIGHTNING 

PLAYER WORKSHOP

SS 17



Role:  Concept Designer
Category: Headwear & Graphic Apparel

Overview

The Tampa Bay Lightning partnered with ’47 Brand to create a limited edition capsule where select players designed their own hats and T-shirts. The project allowed athletes to showcase their personalities while engaging directly with fans. Each piece was produced in limited quantities, with proceeds supporting local charities.

Creative Direction

I collaborated directly with Victor Hedman, working with him to translate his personal story into product design. His inspiration was his beloved dog, which we illustrated wearing a custom Lightning hockey jersey. 
This graphic became the centerpiece for both the T-shirt and the structured cap.

Design Process

  • Conducted player design sessions to capture authentic storytelling.
  • Illustrated custom mascot-style artwork of Hedman’s dog, ensuring the design connected with both hockey culture and lifestyle wear.
  • Directed headwear execution, incorporating the embroidered dog illustration into a clean structured cap with Hedman’s number.
  • Oversaw graphic application for apparel, ensuring scale, placement, and colors resonated with Lightning brand standards.

Impact

  • Each player’s collection was produced in a limited run of 1,000 caps plus custom T-shirts.
  • The Victor Hedman T-shirt sold out online within hours of its release and was reprinted due to fan demand.
  • For every purchase, $10 was donated to the charity of each player’s choice, with Hedman’s benefiting the Humane Society of Tampa Bay.

Key Highlights

  • Designed Victor Hedman’s player capsule (T-shirt + cap).
  • Brought player personality into the fan merchandise experience.
  • Helped deliver one of the fastest-selling Lightning player capsule launches online.
  • Supported a charitable initiative tied to each player’s designs.



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