Creative Director and Lead Designer. I build worlds through design, turning product into stories that move culture.
“Pardon my Passion“ - MUI
Creative Director and Lead Designer. I build worlds through design, turning product into stories that move culture.
“Pardon my Passion“ - MUI
REEBOK - JOHN WALL
SEASON 2: ZIGENCORE
FW 10
Overview
I was brought onto the John Wall Season 2 signature release to develop all supporting artwork and graphic elements for the “Beyond the Gold” pack. The overall concept inspired by John Wall’s favorite game, 007 GoldenEye (Nintendo 64) was developed by the Reebok marketing and footwear teams. My responsibility was to translate that concept into a cohesive visual system across footwear, apparel, accessories, and packaging.
The limited-run release only 12 collector’s cases launched at Packer Shoes (NJ) with John Wall attending the event. The pack sold out immediately and received national coverage from outlets like Sneaker News.
Key Contributions
- Translated gameplay UI into a wearable accessory by designing the FLUD watch face with GoldenEye inspired health and armor bars creating a premium, cinematic tie-in without being literal for consumers.
- Designed asymmetric sockliner graphics referencing the iconic 007 barrel-camera intro, featuring a falling blood motif on one foot for an insider storytelling moment.
- Added a hidden interior silhouette graphic on the in-foot of the shoe as a subtle nod to classic 007 character framing, giving collectors a secret detail within the product.
- Built a meaningful color system — using black/white to echo Bond’s tuxedo and deep red to reference in-game damage cues layering narrative logic over the briefed gold palette.