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Creative Director and Lead Designer.  I build worlds through design, turning product into stories
 that move culture.

“Pardon my Passion“ - MUI

REEBOK - JOHN WALL

SEASON 2: ZIGENCORE

FW 10




Role: Graphic Designer (Entry-Level) – Footwear Graphics, Apparel Art, Packaging Art

Overview

Brought onto the John Wall Season 2 signature release to develop all supporting artwork and graphic elements for the “Beyond the Gold” pack. The overall concept  inspired by John Wall’s favorite game, 007 GoldenEye (Nintendo 64)  was developed by the Reebok marketing and footwear teams. My responsibility was to translate that concept into a cohesive visual system across footwear, apparel, accessories, and packaging.

The limited release only 12 collector’s cases  launched at Packer Shoes (NJ) with John Wall attending the event. The pack sold out immediately and received national coverage from outlets like Sneaker News.

Key Contributions

  • Translated gameplay UI into a wearable accessory by designing the FLUD watch face with GoldenEye inspired health and armor bars creating a premium, cinematic tie-in without being literal for consumers.
  • Designed asymmetric sockliner graphics referencing the iconic 007 barrel camera intro, featuring a falling blood motif on one foot for an insider storytelling moment.
  • Added a hidden interior silhouette graphic on the in-foot of the shoe as a subtle nod to classic 007 character framing, giving collectors a secret detail within the product.
  • Built a meaningful color system using black/white to echo Bond’s tuxedo and deep red to reference in-game damage cues layering narrative logic over the briefed gold palette.



Design Intent

To make the experience feel like opening a classified mission kit, enhancing the storytelling around John Wall’s signature model while giving fans a collectible packaging moment that extended beyond the shoe itself.

Impact

  • The project deepened Wall’s connection to his fans through personal gaming nostalgia
  • Packaging became a key storytelling moment within the release event
  • Helped establish consistency across Reebok’s athlete signature line aesthetic


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