MUIDEEN

Information
Linkedin
Instagram
Artwork

Creative Director & Design Lead. I build worlds through design, turning product into stories.

 ‘47 BRAND |  DIAMOND SUPPLY Co. 

COLLABORATION

FW 18





Role: Headwear Designer
Category: Collaboration

Overview

This collaboration merged the streetwear brand Diamond Supply Co. with the sports heritage of ’47 Brand. Developed as a retailer-exclusive request by marketing, the collection was created for LIDS, later expanding into wider lifestyle distribution.

Creative Direction

The design intent was to bridge skate and streetwear culture with licensed sportswear, creating a premium crossover product. The headwear incorporated overlapping patch applications with team logos fused with Diamond’s iconic diamond marking  offered in wool blend fabrics with pop colored undervisor for bold contrast.


Contribution

  • Create pitch deck for account. 
  • Designed headwear collection (’47 CLEAN UP MF and ’47 HITCH shapes).
  • Created team patch systems integrating NBA team logos with Diamond Supply branding.
  • Led apparel graphic direction to maintain cohesion across headwear and tops.
  • Oversaw application/material callouts (wool blends, garment washed overlapping patches, flip visors).

Strategy

  • Position ’47 Brand in the lifestyle streetwear category through collaboration to grow lifestyle catagory.
  • Engage younger consumers by leveraging Diamond Supply’s skate/street credibility.
  • Ensure scalability of design system for multiple teams and leagues.





Prev    Next