Creative Director and Lead Designer. I build worlds through design turning product into stories that moves culture.
“Pardon my Passion“ - MUI
Creative Director and Lead Designer. I build worlds through design turning product into stories that moves culture.
“Pardon my Passion“ - MUI
‘47 BRAND | HBCU
CAPSULE COLLECTION
FW 17
Category: Capsule Collection
Overview
Launched during Black History Month, the ’47 HBCU Collection celebrated the legacy of Historically Black Colleges & Universities through officially licensed headwear and apparel. The collection honored HBCUs’ cultural and academic impact while expanding ’47 Brand’s reach into new communities and consumer bases.Creative Direction & Design
- Designed a full range of branded merchandise including:
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Headwear: curved-bill unstructured ‘47 Clean up , ‘47 Captain structured snapbacks.
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Apparel: T-shirts and hooded sweatshirts.
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Headwear: curved-bill unstructured ‘47 Clean up , ‘47 Captain structured snapbacks.
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Balanced authentic HBCU identity with ’47 Brand’s sportswear aesthetic ensuring logos, colors, and typography reflected each school’s heritage.
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Created flexible design templates that could be adapted across multiple schools, unifying the collection while celebrating each institution individually.
- Partnered with licensing to secure and adapt graphics for universities including Morehouse, Spelman, Clark Atlanta, Howard, Hampton, NC A&T, Grambling, FAMU, and others.
Impact
- Positioned ’47 Brand as a champion of HBCU culture, with a launch tied directly to Black History Month.
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Opened opportunities to connect with younger, more diverse audiences beyond traditional sports consumers.
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Created a foundation for seasonal refreshes and long-term brand partnerships with HBCUs.