RANDOLPH 50th ANNIVERSARY

LAUNCH ONE

FW 22 & 23

Role: Design Lead / Concept Designer
Category: Heritage Eyewear & Brand Collection

Business Opportunity

Celebrate Randolph's 50th Anniversary while reinforcing its heritage while introducing brand to new luxury audience and elevating the brand into the premium luxury eyewear market through a collector's capsule.

Consumer Insight

Core customers value Randolph's military heritage but have few opportunities to experience the brand beyond eyewear.

Creative Strategy

Transform the anniversary from a single product launch into a complete luxury lifestyle experience inspired by Great Gatsby elegance and American craftsmanship.

Execution

Executed a premium anniversary platform by reimagining Randolph's core eyewear franchises with exclusive materials, commemorative branding, custom packaging, apparel, accessories, and retail assets to create a unified luxury launch across every consumer touchpoint.

Platform Components:
• Eyewear
• Packaging
• Identity system
• Apparel
• Accessories
• Travel Journal
• Campaign Styling
• Retail Assets

Business Impact

Highest-priced product launch in Randolph history
$428K in revenue
Sold out across core styles
Introduced Sky Ivory acetate
Elevated premium brand positioning

RANDOLPH 50th ANNIVERSARY

BOSTON - SEAPORT

SS 24

Role: Design Lead / Concept Designer
Category: Retail & Spatial Design

Overview

To celebrate Randolph’s 50th Anniversary,
I designed the brand’s first-ever pop-up retail space in Boston’s Seaport district. The goal was to translate Randolph’s heritage and luxury positioning into a physical environment that engaged consumers, showcased the anniversary collection, and expanded the brand’s presence in a cultural retail hub.

Creative Direction

The Seaport pop-up was conceived as an immersive brand experience that brought Randolph’s 50-year history of craftsmanship to life:

Exterior: Designed the outside walls and large-scale signage to capture attention and signal the anniversary celebration.
Interior: Directed the layout, fixtures, and visual storytelling to align with the Great Gatsby inspired luxury design language of the collection.
Signage & Graphics: Developed in-store branding, wall graphics, and wayfinding for a consistent consumer journey.

Design Process

Collaborated closely with marketing and retail partners to ensure the space launched in sync with the 50th Anniversary campaign.
Integrated physical storytelling elements (heritage photography, campaign visuals, and premium finishes) to connect history with modern retail aesthetics.
Ensured the eyewear, apparel, and packaging from the anniversary collection were displayed as centerpieces of the space, reinforcing Randolph’s premium positioning.

Impact

The Boston Seaport pop-up marked Randolph’s debut in direct consumer retail, extending brand visibility and celebrating its golden anniversary with a high-profile cultural moment. The project was covered in industry press and reinforced Randolph’s commitment to both heritage storytelling and modern consumer engagement.

50th Merch Design

JETWAY HOLIDAY

LAUNCH TWO / IN-LINE

FW 24

Role: Design Lead / Concept Designer
Category: Inline Eyewear Collection

Follow-up capsule designed to extend the commercial momentum of the sold-out 50th Anniversary collection while introducing new material innovation.

Overview

The Jetway Holiday Collection was designed as a fashion forward seasonal capsule, building on the sold out success of Randolph’s 50th Anniversary release. This collection gave consumers who missed the original anniversary frames a second chance to experience the design, now offered in fresh colors, finishes, and styles tailored for the holiday season.

Creative Direction

Jetway Holiday was to merge Randolph’s heritage craftsmanship with the luxury lifestyle of the holiday jet-setter. Drawing inspiration from festive celebrations and travel aesthetics, I reintroduced the special edition Jetway bayonet temple first launched in the 50th Anniversary Collection across multiple new colorways and finishes. I also introduced a new Mazzucchelli acetate, Cabin Oak, to replace the Sky Ivory acetate from the 50th Anniversary release, ensuring continuity while giving the collection a refreshed seasonal identity.

Design Process

Designed updated versions of core frames (Aviator, P3, and Elinor Fusion) with the exclusive Jetway bayonet temple.
Introduced new seasonal finishes including Chocolate Gold, White Gold, and Gunmetal.
Added Mazzucchelli’s Cabin Oak acetate as a fresh material direction for temples, evolving from the Sky Ivory acetate used in the 50th Anniversary Collection.
Directed packaging updates and details to align with the capsule’s luxury positioning.
Coordinated the holiday launch schedule, ensuring the collection hit shelves before the holiday shopping season.

Impact & Strategy

The Jetway Holiday Collection extended the momentum of the 50th Anniversary release while serving as a strategic sell-through initiative. By giving consumers a second chance to purchase a highly sought-after design, the collection both captured pent up demand and reinforced Randolph’s ability to create fashion forward seasonal capsules. The material update with Cabin Oak acetate underscored Randolph’s ongoing innovation, while the launch timing maximized visibility during the holiday retail window.

Key Highlights

Holiday capsule inspired by festive luxury and jet-set travel.
Reintroduced the Jetway bayonet temple in new colors and finishes.
Designed across Aviator, P3, and Elinor Fusion frames.
Introduced Mazzucchelli Cabin Oak acetate as a new seasonal material.
Directed packaging and launch timing to maximize holiday sales.
Strategy: Follow-up to the sold-out 50th Anniversary Collection to capture missed demand.

“THE PERFECT PAIR”

LAUNCH THREE / IN-LINE

VALENTINE’S DAY - W25

Role: Design Lead / Concept Designer
Category: Inline Eyewear Collection

Overview

After the success of Randolph’s 2024 Valentine’s capsule where we introduced the Satin Rose Gold Aviator and performed strongly I created The Perfect Pair Collection for Valentine’s Day 2025. This capsule expanded the story by launching two Satin Silver Aviators with updated bayonet temples from the Jetway Holiday Collection. Positioned as “The Perfect Pair”, the capsule invited consumers to see the Aviator as more than eyewear as a meaningful “his and her” expression of connection.

Design Details

Frames: Randolph Aviator in Satin Silver (new for 2025).
Lens Options:
- Polarized Silver Flash
- Polarized Rose Gold
Temple Design: Updated bayonet temples adapted from the Jetway Holiday Collection, reinforcing continuity across collections for 2025 and the 50th signature design.
Packaging: Each frame was delivered in Randolph’s signature black case and box with custom cleaning cloths (black for Silver lens and rose pink for Rose Gold lens).

Creative Direction & Strategy

The capsule was designed to:

Capitalize on Valentine’s Storytelling By introducing a “his and her” positioning, the Aviator was reframed as a pairable gift for a jetsetting couple, strengthening the story of Randolph history in aviation.

Leverage Proven Success Building on 2024’s Satin Rose Gold Aviator.

Maximizing underperforming lens colors by adding to the new design temples to reposition old lens in a premium and new capsule, extending product lifecycle and sales potential.

Commercial Strategy

The Perfect Pair Collection expanded Randolph’s seasonal capsule strategy and elevated the Valentine’s Day story from a single launch (2024) into a repeatable, emotionally resonant retail moment. This approach created an upsell opportunity that enticing consumers to purchase two frames as a set and reinforced Randolph’s reputation for blending heritage craftsmanship with cultural storytelling.