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Creative Director and Lead Designer.  I build worlds through design turning product into stories that moves culture.

“Pardon my Passion“ - MUI

 PUMA BASKETBALL

MB.03 - GRAPHICS

FW 23 & 24




Role: Apparel Graphic Designer (Contract)
Category: LaMelo / Basketball Inline Graphics


Overview

Designed a series of apparel graphic collections to support the release of new colorways for LaMelo Ball’s MB.03 sneaker line. Each drop connected directly to LaMelo’s personal story and cultural identity, bringing bold visuals to his apparel collections.

 MB.03 - Colorways


The Collections & Timeline

  • LaFrance Collection — Released October 23, 2023
    Inspired by LaMelo’s personal tattoo and his signature tagline “Rare.” Graphics focused on bold linework and symbolic iconography.
  • Chino Hills — Released November 23, 2023
    A tribute to LaMelo’s legendary 92-point high school game at Chino Hills. The design direction drew from Chrome Hearts, blending gothic typography with premium streetwear aesthetics.
  • Blue Hive — Released February 23, 2024
    Based on the phrase “Not from here,” describing LaMelo’s unique style of play. Inspired by vintage concert tees, the “Mystic Mayhem” artwork captured energy and edge.

Design Process

  • Translated LaMelo’s personal stories (tattoos, milestones, and style of play) into graphic narratives.
  • Developed complete apparel graphic collections aligned to each sneaker release.
  • Blended influences from luxury streetwear and vintage music merchandise to create graphics with cultural resonance.

Impact

The collections amplified the MB.03 sneaker releases by extending the story into apparel. Each drop connected performance footwear with streetwear-inspired graphics, reinforcing Puma Basketball’s position at the intersection of culture and sport.

Key Highlights

  • Three distinct apparel graphic collections tied to sneaker launches.
  • Inspiration directly connected to LaMelo’s personal brand and story.
  • Timeline of releases: October 23, November 23, February 23.
  • Visual direction blended Chrome Hearts aesthetics with vintage concert graphic style.




 PUMA BASKETBALL

IN-LINE & CHINA  

FW 23 & 24




Role: Apparel Graphic Designer (Contract)
Category: Sportswear / Basketball Inline Graphics

Overview

Alongside my work on collaborative collections, I’ve also designed inline graphics for Puma Basketball’s apparel line. These projects focused on commercial basketball graphics some featuring LaMelo Ball’s branding and likeness, and others created as general basketball-inspired tees for Puma’s global market.

In-line & SMU

  • LaMelo Inline Tees (China SMU, Q3 2023):
    • Logo-based graphics using jersey-inspired fades and hexagon patterns.
    • A cartoon-style illustration of LaMelo performing his iconic between-the-legs pass.
  • Inline Basketball Graphics (Non-LaMelo):
    • Designed a series of general basketball lifestyle tees without player branding.
    • Graphics leaned into bold typography, performance-inspired patterns, and Puma Basketball identity cues.
  • Inline Basketball Graphics (UK SMU, Q3 2023):
    • Designed a series of general basketball lifestyle Graphic inspired by Tarot Cards 
    • illustration of Tarot Cards showcasing key skill in basketball.

Impact

The inline collections expanded Puma Basketball’s reach beyond signature athlete drops, giving fans accessible and stylish apparel options tied to the sport itself. By delivering both player-driven and general basketball graphics, the designs demonstrated my ability to connect with core hoop culture while appealing to a wider lifestyle audience and numerous age groups.

Key Highlights

  • Inline basketball apparel graphics across LaMelo and non-player product.
  • Delivered SMU tees for China Q3 2023.
  • Designs included logo-driven, illustrated, and typographic approaches.
  • Balanced commercial sell-through needs with Puma Basketball’s cultural positioning




 PUMA BASKETBALL

DYLAN - GRAPHICS 

FW 23 & 24




Role: Apparel Graphic Designer (Contract)
Category: Sportswear / Basketball Mascot Graphics

Overview

I developed a series of apparel graphics featuring Puma Basketball’s mascot, Dylan, exploring how a mascot could connect with both heritage-inspired and pop-culture-driven audiences. The project included two creative directions: a retro caricature style and a cereal-box parody, each tapping into different cultural trends shaping basketball lifestyle wear.

Creative Direction

  • Caricature Dylan — “Puma Pump Fake”
    Inspired by the retro licensed basketball trend, Dylan was illustrated in bold, exaggerated caricatures reminiscent of vintage sports tees. The graphics incorporated dimensional typography and slogans like “Locally Known, Globally Respected” to anchor the mascot in a heritage-meets-streetwear aesthetic.
  • Cereal Dylan — Playful Pop Culture Mashup
    Taking inspiration from childhood nostalgia and athletes’ favorite cereals, Dylan was reimagined as a cereal-box character. Bright, humorous graphics carried slogans like “Don’t Flinch” and “Excellence is a Mindset,” blending sport values with playful storytelling

Impact

By exploring two different creative lenses, the Dylan project showed how a brand mascot could become more than a logo a cultural character. The caricature approach tied Puma to retro basketball heritage, while the cereal parody expanded its lifestyle presence with humor and relatability. Together, they positioned Dylan as a mascot that could resonate across both hardcore hoop culture and everyday fashion consumers.

Key Highlights

  • Developed two creative directions: Caricature Dylan and Cereal Dylan.
  • Referenced retro sportswear, vintage caricature tees, and nostalgic cereal branding.
  • Created a mascot system flexible enough to span heritage, humor, and lifestyle storytelling.



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