Creative Director and Lead Designer. I build worlds through design turning product into stories that moves culture.
“Pardon my Passion“ - MUI
Creative Director and Lead Designer. I build worlds through design turning product into stories that moves culture.
“Pardon my Passion“ - MUI
RANDOLPH 50th Anniversary
LAUNCH ONE
FW 22 & 23
Category: Heritage Eyewear & Brand Collection
Overview
To celebrate Randolph’s golden anniversary, I led the design and creative direction of the 50th Anniversary Collection a premium capsule honoring five decades of American eyewear craftsmanship. The concept drew inspiration from the elegance of Great Gatsby–era design, blending heritage storytelling with modern luxury to create Randolph’s most exclusive release to date.Creative Direction
The anniversary collection was built to showcase Randolph’s history while pushing the brand into new territory:- Introduced a new Mazzucchelli Sky Ivory acetate, a first for Randolph, adding a sophisticated, elevated material story.
- Designed a special 50th Anniversary logo system, woven labels, and packaging that reinforced the collection’s luxury positioning.
- Styled the assets for the campaign laydown shoot to create a consistent premium aesthetic.
- Designed a travel journal and accessories to extend the collection beyond eyewear, anchoring it as a complete brand experience.
Design Process
- Designed across multiple categories: eyewear, headwear, apparel (T-shirts), packaging, and accessories.
- Incorporated vintage aviation and military influences while channeling the luxury lifestyle of the 1920s.
- Developed box sets featuring bamboo sleeves, gold foil details, and collectible logo pins to enhance the unboxing experience.
- Crafted the overall creative identity — from logos to supporting assets — ensuring visual consistency across all products and marketing touchpoints.
Impact
The 50th Anniversary Collection became Randolph’s highest-priced eyewear launch, retailing at $559, and generated $428K in revenue. It sold out quickly across core styles, reinforcing Randolph’s positioning as a premium American heritage brand while introducing new material innovation through Sky Ivory acetate.Key Highlights
- Designed Randolph’s 50th Anniversary logo system.
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Introduced Mazzucchelli Sky Ivory acetate.
- Full creative direction across eyewear, headwear, apparel, packaging, and campaign assets.
- Great Gatsby–inspired luxury design language.
- Travel journal and accessories extended the storytelling.
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Strong commercial results: $428K in revenue, Randolph’s highest-priced eyewear to date.
RANDOLPH 50th Anniversary
BOSTON - SEAPORT
SS 24
Category: Retail & Spatial Design
Overview
To celebrate Randolph’s 50th Anniversary, I designed the brand’s first-ever pop-up retail space in Boston’s Seaport district. The goal was to translate Randolph’s heritage and luxury positioning into a physical environment that engaged consumers, showcased the anniversary collection, and expanded the brand’s presence in a cultural retail hub.Creative Direction
The Seaport pop-up was conceived as an immersive brand experience that brought Randolph’s 50-year history of craftsmanship to life:- Exterior: Designed the outside walls and large-scale signage to capture attention and signal the anniversary celebration.
- Interior: Directed the layout, fixtures, and visual storytelling to align with the Great Gatsby–inspired luxury design language of the collection.
- Signage & Graphics: Developed in-store branding, wall graphics, and wayfinding for a consistent consumer journey.
Design Process
- Collaborated closely with marketing and retail partners to ensure the space launched in sync with the 50th Anniversary campaign.
- Integrated physical storytelling elements (heritage photography, campaign visuals, and premium finishes) to connect history with modern retail aesthetics.
- Ensured the eyewear, apparel, and packaging from the anniversary collection were displayed as centerpieces of the space, reinforcing Randolph’s premium positioning.
Impact
The Boston Seaport pop-up marked Randolph’s debut in direct consumer retail, extending brand visibility and celebrating its golden anniversary with a high-profile cultural moment. The project was covered in industry press and reinforced Randolph’s commitment to both heritage storytelling and modern consumer engagement.Key Highlights
- Randolph’s first-ever retail pop-up.
- Designed exterior walls, signage, and interior experience.
- Immersive storytelling inspired by Gatsby-era luxury.
- Integrated anniversary collection as centerpiece of the space.
- Celebrated 50 years of American eyewear craftsmanship in a cultural retail hub.
JETWAY HOLIDAY
LAUNCH TWO / IN-LINE
FW 24
Category: Inline Eyewear Collection
Overview
The Jetway Holiday Collection was designed as a fashion-forward seasonal capsule, building on the sold-out success of Randolph’s 50th Anniversary release. This collection gave consumers who missed the original anniversary frames a second chance to experience the design, now offered in fresh colors, finishes, and styles tailored for the holiday season.Creative Direction
My vision for Jetway Holiday was to merge Randolph’s heritage craftsmanship with the luxury lifestyle of the holiday jet-setter. Drawing inspiration from festive celebrations and travel aesthetics, I reintroduced the special-edition Jetway bayonet temple first launched in the 50th Anniversary Collection across multiple new colorways and finishes. I also introduced a new Mazzucchelli acetate, Cabin Oak, to replace the Sky Ivory acetate from the 50th Anniversary release, ensuring continuity while giving the collection a refreshed seasonal identity.Design Process
- Designed updated versions of core frames (Aviator, P3, and Elinor Fusion) with the exclusive Jetway bayonet temple.
- Introduced new seasonal finishes including Chocolate Gold, White Gold, and Gunmetal.
- Added Mazzucchelli’s Cabin Oak acetate as a fresh material direction for temples, evolving from the Sky Ivory acetate used in the 50th Anniversary Collection.
- Directed packaging updates and details to align with the capsule’s luxury positioning.
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Coordinated the holiday launch schedule, ensuring the collection hit shelves before the holiday shopping season.
Impact & Strategy
The Jetway Holiday Collection extended the momentum of the 50th Anniversary release while serving as a strategic sell-through initiative. By giving consumers a second chance to purchase a highly sought-after design, the collection both captured pent-up demand and reinforced Randolph’s ability to create fashion forward seasonal capsules. The material update with Cabin Oak acetate underscored Randolph’s ongoing innovation, while the launch timing maximized visibility during the holiday retail window.Key Highlights
- Holiday capsule inspired by festive luxury and jet-set travel.
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Reintroduced the Jetway bayonet temple in new colors and finishes.
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Designed across Aviator, P3, and Elinor Fusion frames.
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Introduced Mazzucchelli Cabin Oak acetate as a new seasonal material.
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Directed packaging and launch timing to maximize holiday sales.
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Strategy: Follow-up to the sold-out 50th Anniversary Collection to capture missed demand.
“THE PERFECT PAIR”
LAUNCH THREE / IN-LINE
VALENTINE’s DAY - W25
Category: Inline Eyewear Collection
Overview
After the success of Randolph’s 2024 Valentine’s capsule where we introduced the Satin Rose Gold Aviator and performed strongly I created The Perfect Pair Collection for Valentine’s Day 2025. This capsule expanded the story by launching two Satin Silver Aviators with updated bayonet temples from the Jetway Holiday Collection. Positioned as “The Perfect Pair”, the capsule invited consumers to see the Aviator as more than eyewear as a meaningful “his and her” expression of connection.Design Details
- Frames: Randolph Aviator in Satin Silver (new for 2025).
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Lens Options:
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Polarized Silver Flash
- Polarized Rose Gold
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Polarized Silver Flash
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Temple Design: Updated bayonet temples adapted from the Jetway Holiday Collection, reinforcing continuity across collections for 2025 and the 50th signature design.
- Packaging: Each frame was delivered in Randolph’s signature black case and box with custom cleaning cloths (black for Silver lens and rose pink for Rose Gold lens).
Creative Direction & Strategy
The capsule was designed to:- Capitalize on Valentine’s Storytelling By introducing a “his and her” positioning, the Aviator was reframed as a pairable gift for a jetsetting couple, strengthening the story of Randolph history in aviation.
- Leverage Proven Success Building on 2024’s Satin Rose Gold Aviator.
- Maximizing underperforming lens colors by adding to the new design temples to reposition old lens in a premium and new capsule, extending product lifecycle and sales potential.