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Creative Director and Lead Designer.  I build worlds through design turning product into stories that moves culture.

“Pardon my Passion“ - MUI

RE-RANGER

IN-LINE

SS 25




Role: Design Lead / Concept Designer
Category: Performance Eyewear 
 In-line Product

Overview

Developed under Randolph Engineering’s sport division, RE Ranger, the SuperShot was created as the next evolution in competitive shooting eyewear. Designed for the youth and developing shooter market, it followed the entry-level Ranger Duster and served as the natural progression toward Randolph’s professional performance lines.

As Design Lead, I guided the concept development, frame design, and pricing strategy, product logo, ensuring the SuperShot filled a clear gap in RE Ranger’s product ladder while connecting to younger, skill-growing consumers in the claysport community.

Creative Direction

The SuperShot was designed to make performance eyewear more accessible for the next generation of shooters, combining adaptable design, advanced optics, and youthful aesthetics.
  • Frame Design: Lightweight magnetic interchangeable frame engineered for comfort and quick adaptability in competition.
  • Lens System: Introduced three re-engineered ClaySight lenses HD Medium Gold, Dark Purple Frost, and Max Light Flash each upgraded with new AR coatings for improved contrast and clarity.
  • Colorways: Released in Crimson, Navy, and Matte Black, bringing a modern and sport-driven energy to the Ranger brand.
  • Accessories: Designed custom packaging, 3-lens case, and microfiber cleaning cloth with a claysport-inspired pattern for a cohesive consumer experience.

Design Process

  • Partnered with Randolph’s R&D team to ensure technical performance and product integrity.
  • Traveled to Italy to collaborate with lens vendors and refine optical coating and color calibration.
  • Led concept design, color direction, and accessory development for a unified brand story.
  • Defined consumer targets and developed a pricing strategy aligned with the youth-to-progression model of RE Ranger products.

Strategy

SuperShot was positioned as the mid-tier product in the RE Ranger lineup, offering a clear step-up path for developing athletes:
  • Ranger Duster – Entry-level single-lens eyewear, no AR coating.
  • Ranger SuperShot – Mid-tier magnetic interchangeable system with upgraded lenses.
  • Ranger Edge / Falcon Pro  Advanced, high performance  eyewear and will be setup the introduction of a new high performance Frame in 2026. 
This structure allowed RE Ranger to engage younger consumers and retain them as their performance needs advanced, strengthening long-term brand loyalty.

Key Highlights

  • Led design for RE Ranger’s modular performance frame and ClaySight lens system.
  • Introduced three new AR-coated lenses engineered for competitive clay shooting.
  • Directed color, packaging, and accessory design across three frame variants.
  • Traveled internationally for lens and material development with vendors in Italy.
  • Defined pricing and consumer targeting strategy to position SuperShot as the bridge between entry and pro-level eyewear.





RE-RANGER

COLLABRATION

FW 24



Role: Design Lead / Concept Designer
Category: Brand Collaboration | Product Development

Overview

The RE Ranger x Ball & Buck collaboration brought together two American heritage brands to create a capsule that blends outdoor sport performance with classic outdoor craftsmanship. The partnership was developed to introduce a premium look and feel to Ranger’s competitive shooting eyewear through Ball & Buck’s signature materials and style cues.

As Design Lead, I focused on product design and development, working directly with the Ball & Buck team in San Diego, TX to translate the brand’s fieldwear identity into a high-performance eyewear experience.

Product & Development Focus

The capsule collection centered around the Ranger Edge frame, paired with custom frame case, packaging, and 3 lens carrying cases designed for the sporting outdoor lifestyle consumer.

Developed products included:
  • Ranger x Ball & Buck Edge Frame: Designed a premium co-branded edition in Gunmetal with 3 clay shooting lenses.
  • Ranger x Ball & Buck Lens Kit: Developed a two lens kit featuring Ranger’s top-selling ClaySight tints Dark Purple and Max Light repackaged with upgraded AR coatings.
  • Custom 3-Lens Camo Case: Designed a durable camo scratch-resistant case to reflect Ball & Buck’s heritage pattern.
  • Co-branded Packaging: Created a distinctive unboxing experience featuring leather embossing and camo details.

Collaboration & Process

  • Partnered directly with Ball & Buck’s founder and design team in San Diego, TX to refine materials, finish, and product storytelling.
  • Oversaw frame and accessory development with Randolph’s engineering and manufacturing teams.
  • Integrated Ball & Buck’s signature camo and leather details into functional packaging and accessory design.
  • Directed color and texture selection to align both brands’ identities through a unified design language.


Strategy

The goal was to position RE Ranger for crossover appeal bridging technical shooting eyewear and lifestyle outdoor wear. The collaboration not only expanded RE Ranger’s consumer base but also demonstrated how heritage storytelling could live inside performance categories.

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