MUIDEEN

Creative Director & Design Lead.
I build worlds through design,
turning product into stories.

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EXPERTISE

Graphics 
Headwear 
Footwear 
Eyewear 
Yo! Artwork

RE-RANGER

IN-LINE

SS 25




Role: Design Lead / Concept Designer
Category: Performance Eyewear 
 In-line Product

Overview

Developed under Randolph Engineering’s sport division, RE Ranger, the SuperShot was created as the next evolution in competitive shooting eyewear. Designed for the youth and developing shooter market, it followed the entry-level Ranger Duster and served as the natural progression toward Randolph’s professional performance lines.

As Design Lead, I guided the concept development, frame design, and pricing strategy, product logo, ensuring the SuperShot filled a clear gap in RE Ranger’s product ladder while connecting to younger, skill growing consumers in the claysport community.

Creative Direction

The SuperShot was designed to make performance eyewear more accessible for the next generation of shooters, combining adaptable design, advanced optics, and youthful aesthetics.
  • Frame Design: Lightweight magnetic interchangeable frame engineered for comfort and quick adaptability in competition.
  • Lens System: Introduced three re-engineered ClaySight lenses HD Medium Gold, Dark Purple Frost, and Max Light Flash each upgraded with new AR coatings for improved contrast and clarity.
  • Colorways: Released in Crimson, Navy, and Matte Black, bringing a modern and sport-driven energy to the Ranger brand.
  • Accessories: Designed custom packaging, 3-lens case, and microfiber cleaning cloth with a claysport-inspired pattern for a cohesive consumer experience.

Design Process

  • Partnered with Randolph’s R&D team to ensure technical performance and product integrity.
  • Traveled to Italy to collaborate with lens vendors and refine optical coating and color calibration.
  • Led concept design, color direction, and accessory development for a unified brand story.
  • Defined consumer targets and developed a pricing strategy aligned with the youth-to-progression model of RE Ranger products.

Strategy

SuperShot was positioned as the mid-tier product in the RE Ranger lineup, offering a clear step-up path for developing athletes:
  • Ranger Duster : Entry-level single-lens eyewear, no AR coating.
  • Ranger SuperShot: Mid-tier magnetic interchangeable system with upgraded lenses.
  • Ranger Edge / Falcon Pro  Advanced, high performance  eyewear and will be setup the introduction of a new high performance Frame in 2026. 
This structure allowed RE Ranger to engage younger consumers and retain them as their performance needs advanced, strengthening long-term brand loyalty.

Key Highlights

  • Led design for RE Ranger’s modular performance frame and ClaySight lens system.
  • Introduced three new AR-coated lenses engineered for competitive clay shooting.
  • Directed color, packaging, and accessory design across three frame variants.
  • Traveled internationally for lens and material development with vendors in Italy.
  • Defined pricing and consumer targeting strategy to position SuperShot as the bridge between entry and pro-level eyewear.





RE-RANGER

COLLABRATION

FW 24



Role: Design Lead / Concept Designer
Category: Brand Collaboration | Product Development

Overview

The RE Ranger x Ball & Buck collaboration brought together two American heritage brands to create a capsule that blends outdoor sport performance with classic outdoor craftsmanship. The partnership was developed to introduce a premium look and feel to Ranger’s competitive shooting eyewear through Ball & Buck’s signature materials and style cues.

As Design Lead, I focused on product design and development, working directly with the Ball & Buck team in San Diego, TX to translate the brand’s fieldwear identity into a high-performance eyewear experience.

Product & Development Focus

The capsule collection centered around the Ranger Edge frame, paired with custom frame case, packaging, and 3 lens carrying cases designed for the sporting outdoor lifestyle consumer.

Developed products included:
  • Ranger x Ball & Buck Edge Frame: Designed a premium co-branded edition in Gunmetal with 3 clay shooting lenses.
  • Ranger x Ball & Buck Lens Kit: Developed a two lens kit featuring Ranger’s top-selling ClaySight tints Dark Purple and Max Light repackaged with upgraded AR coatings.
  • Custom 3-Lens Camo Case: Designed a durable camo scratch-resistant case to reflect Ball & Buck’s heritage pattern.
  • Co-branded Packaging: Created a distinctive unboxing experience featuring leather embossing and camo details.

Collaboration & Process

  • Partnered directly with Ball & Buck’s founder and design team in San Diego, TX to refine materials, finish, and product storytelling.
  • Oversaw frame and accessory development with Randolph’s engineering and manufacturing teams.
  • Integrated Ball & Buck’s signature camo and leather details into functional packaging and accessory design.
  • Directed color and texture selection to align both brands’ identities through a unified design language.


Strategy

The goal was to position RE Ranger for crossover appeal bridging technical shooting eyewear and lifestyle outdoor wear. The collaboration not only expanded RE Ranger’s consumer base but also demonstrated how heritage storytelling could live inside performance categories.


RE-RANGER

ORVIS EXCLUSIVE

FW 22



Role: Design Lead / Concept Designer
Category: SMU | Product Strategy & Development

Overview

The Marksman was developed as an exclusive product for Orvis, created to replace a legacy low price point frame while maintaining the performance standards of RE Ranger’s premium line.

The project was both a product solution and a strategic entry point designed to establish a long-term retail relationship with Orvis and open the door for expanded distribution of higher-tier RE Ranger products like the SuperShot .

Solution 

I led the concept and development of a lightweight, 
semi-rimless frame that balanced cost efficiency with performance-driven design.

Key decisions included:
  • Material + construction strategy: Semi-rimless build to reduce material cost while maintaining durability and visual lightness
  • Lens selection: Orange-tinted angular polycarbonate lenses optimized for clay shooting and daylight hunts improving contrast and visibility
  • Fit + comfort system: Spring hinges, adjustable nose pads, and flexible temple arms to ensure adaptability across users
  • Anti-fog performance: Designed for active outdoor use where environmental conditions shift
  • Accessory system: Developed a custom case with belt loop functionality and branded cleaning cloth to align with Orvis’ outdoor lifestyle positioning

Strategy & Business Impact

The Marksman was intentionally positioned as a gateway product offering accessible pricing while maintaining enough performance credibility to introduce new customers to the RE Ranger ecosystem through Orvis.

This product:
  • Strengthened RE Ranger’s presence within a heritage outdoor retailer (Orvis)
  • Created a foundation for future product expansion into higher price tiers
  • Balanced margin constraints with brand integrity, avoiding dilution of the premium perception
  • Demonstrated the ability to use product as a relationship-building tool, not just a revenue driver

Key Insight

This wasn’t just about designing a lower-cost frame.
It was about engineering trust with a retail partner through product 



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